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Following on from identifying what particular problem your business helps to solve for your customers, this section allows you to focus on a particular part of your business that helps it to stand out.
In the context of your business it is a particular benefit that adds real value to your product or service and helps to differentiate it from your competitors and other brands providing a similar product/service.
The reason it is so important because it is the true essence of what your business is, it is the key message conveyed that entices customers to choose your company over the alternative.
Here are a few examples of companies and their USP’s.
It is also this message that helps to attract and establish your target market. Happy customers will then use their positive experiences to encourage new customers, sometimes without realising through word of mouth.
It’s great if you are already thinking of how you can stand out and make your business irresistible to your customers.
However, it can sometimes be a challenge to decide how exactly and find something specific about your company.
Have a look at a few examples of what your USP can be