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Customer engagement is a new way of doing business. It is more than just selling to your customer, it is about involving them with your company, your brand in order to let them have a say in how you can improve the product/service you provide to them.
Good customer engagement helps your business:
It is a form of relationship building with your customer. There are many types of customer engagements :
It has developed from traditional advertising and selling to customers to include a personalised approach approach. Have a look at how you should engage your customers through Marketing, Sales, and Service
The reason it has become even more important than ever is because customer and business interaction is evolving and has changed drastically lately: