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Customer Engagement Add to toolbox

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Customer engagement is a new way of doing business. It is more than just selling to your customer, it is about involving them with your company, your brand in order to let them have a say in how you can improve the product/service you provide to them.

Good customer engagement helps your business:

  •  Develop loyal customers (research shows customers can stop buying from a company based on one bad experience)
  • Keep existing customers happy
  • ncrease the amount of customers you have
  • Stay ahead of your competition

It is a form of relationship building with your customer. There are many types of customer engagements :

  • Researching your customer
  • Social media
  • Video marketing

It has developed from traditional advertising and selling to customers to include a personalised approach approach. Have a look at how you should engage your customers through Marketing, Sales, and Service  

The reason it has become even more important than ever is because customer and business interaction is evolving and has changed drastically lately:

  • Customers are more easily disappointed 
  • Customers are more likely to judge the businesses critically and less likely to forgive poor customer service expriences
  • Customers can let a poor experience affect them for the worse and they can choose to leave the business easier than befor

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