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The aim of marketing is to attract enough quality attention from consumers to encourage them to buy, and ideally to keep them buying regularly.
There are many methods used to attract this attention by covering all the10 P’s.
Simply put the P’s are the variables, which need to be specifically tailored by YOU to YOUR specific product and customer – 4P’s of Marketing
The remaining 6 P’s of Marketing have been developed over time in order to accommodate the evolving market place.
The market place changes according to the level of competition and consumer buying habits.
This means start up companies now use an additional 6 P’s in order to ensure they are able to provide a better service based product/service to their consumers that engages with the customer in order to help provide a unique experience that encourages repeat sales: