Login / Register

For access to our resources you must login below to access your Toolbox. If you are yet to obtain login details, you must first register with NDI, which you can also do below.


Login

For access to our resources you must login to your account below. If you are yet to obtain login details, you must first register with NDI.


Register

If you have already obtained login details, then please login with your email and password. If you have not yet obtained login details, then please register below.



Continuez

Budgeting Add to toolbox

Back

As a start up you may have access to a large amount of money through investors or investment programmes, but most likely you will be bootstrapping  your business. 

Therefore, it is in your best interest to create and follow a budget to ensure you are able to manage daily cash flow in your business. After all cash flow problems are frequently the reason why small businesses go bankrupt. 

A marketing budget is the money that you allocate in order to promote your business in the aim of obtaining sales.

Most starting out companies think if they print a batch of leaflets once or run one campaign that’s their marketing complete for the year, when the reality is marketing must be done consistently. The aim is to be proactive and maintain a positive reputation in your customers mind.

Here’s why a small business starting out needs to have a Marketing Budget:

  • Can be very powerful for bringing customers in and raising awareness
  • Allows to measure and identify specific successful techniques used to bring in customers
  • Prevents company from overspending on low-priority marketing activities
  • Helps to keep an eye on the cash flow in the business
  • Helps company understand clearly how it plans to bring in sales 
  • Helps to identify how to make best use of the money throughout the year in order to be able to have bigger marketing campaigns in the future

Resources