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You see more and more these days how small businesses grow through word of mouth; a customer has a great or awful experience of a service or product and then tells someone they know about it, who then shares and re shares these comments.
Take the example of how Facebook grew. Facebook is one type of social media – a social networking website.
Social Media is the new face of Marketing and over the last couple of years it has been adopted by many businesses and individuals and become a part of their daily routine. Think how much time they’re spending online?
It allows for quick and easy response to negative feedback, which could damage your company reputationâ€‹
The obvious way to measure the success of your social media strategies and time and effort investment is to look at the sales figures.
However, there are other tools that are easy to use and can help not only do that but also to identify new customers and improve your reach to your existing customers:
Public Relations is a method of communicating news about your company to the general public, through mediums such as newspapers and magazines, both online and offline in order to help build your company reputations.
Social Media is changing the way public relations works within business. They have forced specialists in PR to turn to social media as way to collect and generate stories on things going on with companies and brands.
Some P.R specialists are even making themselves reachable via platforms such as Twitter.