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Content Marketing

Content marketing is a marketing strategy that involves consistently creating and sharing content to a targeted group of customers in order to change and improve consumer purchasing decisions.

The aim of content marketing is to add value to the customer and influence an action

Click here to see How to do Content Marketing for Small Business

Merchandising

This type of marketing strategy involves a company printing and distributing its brand on useful everyday objects such as pens, t-shirts and coffee mugs in order to remind the consumeR of the company andencourage frequent purchases.

If targeted properly at the right customer the company can use creative ways to merchandise in order to connect and raise awareness with the customer.  

The reason that merchandising can be so effective is because over 80% of customer interactions that are remebered with businesses are visual, thus if you provide a useful item that is pleasant to the eye with your company branding on it, it can have an influential decision on the customer. Here is how you can do Merchandising for your Small Business 

 

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