Login / Register

For access to our resources you must login below to access your Toolbox. If you are yet to obtain login details, you must first register with NDI, which you can also do below.


Login

For access to our resources you must login to your account below. If you are yet to obtain login details, you must first register with NDI.


Register

If you have already obtained login details, then please login with your email and password. If you have not yet obtained login details, then please register below.



Continuez

Customers Buy Benefits Add to toolbox

Back

This part gives anyone thinking of starting up a business a reality check.

Successful and growing sales happen when customers have solved their problems. 

It is no longer enough to provide products/services based on their need and wants. 

Customers buy solutions. 

They want you to find ways to solve their problems for them. 

The reality is it’s not about you, it’s about how you will make their lives better 

Customers do not care about the features of your product/service or your businesses, they are interested in themselves and solving their own issues. If you can provide an easy to use, practical solution for their problem they will buy from you. 

This is what Apple did when it came to changing the way we use computers. Apple helped to personalise and make technology easier to use with its simple yet elegant designs, as well as make them reliable and easy to repair if anything should happen to them.

Amazon has changed the way we shop, by giving us back our time and allowing us to make purchases at discounted prices. 

 

 

Resources