Branding is the story of your business. Every touch point at which your customer interacts with your business in any way adds to your reputation, your brand image, your personality and has a direct effect on how successful and popular you become amongst your chosen market.
There are ways in which you can build your brand in order to inspire customers about your brand and tempt them. These methods tie in with the nodes on Buyer Behaviour, selling to the 5 senses, marketing and the way customers like to make purchases. Here are is an example of another way to Build a powerful brand
Brand is so important to a small business as when you are just starting out you are a new product/service who has the potential to become very attractive to the customer.
After your customer uses your product/service for the first time they have so much power to influence your brand through either positive or negative feedback of their experience. Therefore it is essential to ensure that your business keeps to the promise it makes to the new customers about what it is.