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The question you need to ask yourself is how you are perceived in your customer’s eyes.
What makes you unique and what value or factor are you able to offer that your competitors don’t.
What makes your customers spend that little extra or travel that little further in order to obtain your product/service.
If you are able to do this, you should never have to compete on price.
Do not be mistaken; this is often not an overnight activity. It can be a trial and error type of exercise, where you perfect exactly what you provide and how you do it to your customers over time.
Ways in which you can stand out: