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Selling is a commercial transaction that involves customers buying a product or service from your business.

The selling process is part of the marketing activities of a business: you identify customer needs/wants and provide solutions to them by building up a relationship with customers and a perception of your business and then closing the sale with a purchase. The after sales service is an important way of continuing your relationship with your customers and encouraging them to buy from you again.

The aim is to get a high volume of sales in order to build recognition for your business and earn more profits.

Popular methods of selling include:

  • Direct selling – selling to your customers face to face.
  • Retail selling – offering products through a shop that customers can visit.
  • Agency selling - an agent sells products and services on behalf of your company.
  • Telesales - products and services are sold directly on the telephone without face to face contact.
  • Door to door selling – visiting your potential customers in their homes and sell to them directly.
  • Business to business selling - businesses sell directly to other businesses.
  • Business to government selling - businesses develop solutions and sell to government agencies and departments.
  • Mail order selling - customers buy directly from a catalogue without seeing the product firsthand.
  • Online Selling - products and services are sold directly on the internet.
  • Customer to customer selling – customers find platforms through which they can sell to each other, usually online through websites such as www.ebay.com or www.GumTree.co.uk 

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