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Selling is a commercial transaction that involves customers buying a product or service from your business.
The selling process is part of the marketing activities of a business: you identify customer needs/wants and provide solutions to them by building up a relationship with customers and a perception of your business and then closing the sale with a purchase. The after sales service is an important way of continuing your relationship with your customers and encouraging them to buy from you again.
The aim is to get a high volume of sales in order to build recognition for your business and earn more profits.