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Business to consumer as the name describes involves a business selling a product/service directly to an end user. This differs to B2B and means that a business can tailor their marketing and sales efforts the mindset of the single, typical customer they hope to capture as part of their target market.
Examples include companies of medicine that can be bought over the counter such as Lempsip, computer and gadget companies such as GAME and Samsung and coffee shops who offers food and ambiance such as Starbucks.
You will have to tailor your marketing to your B2C market in order to capture potential customers.
Having a strong online presence means that customers are more likely to find regular, positive and encouraging material that will encourage them to buy.