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Working Capital is the amount of money businesses have for their day to day operations, once they have paid back their short term creditors, such as their suppliers.
Some businesses calculate this amount using the Working Capital formula
They then use this money, from their first few months of trading in order to reinvest in the rest of their business trading. They use this money for more materials or costs required to get the business running successfully, such as recruiting a monthly accounting/online marketing service.
Here a few examples of how some start-ups used the help of their customers in order to grow