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Routes to Market Add to toolbox

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Otherwise known as distribution channels. The methods used to deliver the product/service from its original place of preparation to your customer.

For a physical product you can usually get your product to your customers using variations of the following strategy:

  • The agents can also be wholesalers
  • With the growth in online shopping the Producer and Distributor is increasingly becoming the internet

Service based businesses primarily have only two ways of delivering their service:

  1. At the location the customer can get to, for example a local hairdresser will be located at the local high street, an music show/restaurant will be located at a particular location which customers must travel to in order to get the service.
  2. Online.

Recently businesses have had to use the internet more creatively in order to market their services catch the attention of their customers.  This is because products are also available online. You can do this by:

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