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Is a marketing strategy that enables you to build trust amongst your ideal customers, without using a traditional “hard sell”, by supplying them with information that builds a community of followers.
Written content social media engages users and potential customers by providing interesting information that aims to not only get your company name out there but shares something relevant to the user.
There are two ways to go about creating great written content:
There are quick guides that can help you to write engaging content such as The Advanced Content Marketing Guide
The successful way to engage users with written content is to write it consistently and distribute it to the right audience via the right channels in order to build a community
Another great way to share content online is through free press release websites