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LinkedIn Is an online social platform for networking with professionals in the business community.

The aim is to connect with people you have met in professional, social environments for the purpose of doing business together or working together.  As on other social networking websites you create a profile but instead of filling in fields of information to do with your likes and dislikes you fill in fields to show your education and work history. 

Why should small businesses be on LinkedIn? 

  • Over 65 million business professionals to attract as potential customers
  • Generate new leads and pipelines
  • Shorter Sales cycles (find the key decision makers) 
  • Get found, have deals offered to you
  • Create online communities for sharing content
  • Join groups for like minded people/businesses
  • Cross-promote other social channels
  • Your company uses SEO marketing easily found in search engines)
  • Tell and share stories/work/content/ideas related to your business
  • Page analytics help you track your marketing efforts and reach
  • Gain recommendations and leverage them
  • Create ads on LinkedIn

Due to the growth of LinkedIn in recent years and how easily it is to use it as a search facility for both businesses and professionals it is essential to make it part of your social media marketing strategy. Reality is, most of your peers and competitors are already using LinkedIn.

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