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This is a web log on a specific subject that can be updated on a regular basis by its author. Blogs can be kept as daily diaries, commentary on sports, to express your views on politics or technology, promote a business or anything else that you may want to write about.

Some bloggers like to use their blogs for self-promotion or to direct readers to their websites and other social media channels. 

The best way to make your blog stand out, other than to write it well is to give it a  CATCHY NAME  and to PLACE TAGS OR HASH TAGS that allow the blog to be easily found via search engines when people search for different subject areas relating to your blog. This is called SEO (search engine optimisation) and it is worth learning the basics of SEO  

There are different types of blogs in the blogosphere and there different blogging platforms available for them.

Here are some of the more popular platforms for blogging:

Twitter

Twitter is an online micro-blogging service, where users can send and read short 140-character messages called "tweets". Registered users can read, post, reply to and repost tweets, but unregistered users can only read them. The aim of Twitter for business is to be regularly engaging with your customers and generating interest and a genuine number of followers. 

Word Press

Is currently one of the more popular and easier to use online blogging tools and content management systems. It is free and open sourced. It’ also used by well known brands such as Beyonce, Mercedese-Benz, Mashable and Sony Music. There are options to upgrade in order to have access to more features.

There are different types of blogging platforms for these types of blogs, you can decide which one would suit you best: WordPress VS. Tumblr VS. Blogger 

One of the best ways to increase the amount of people you drive to your blog is to share the blog on your other social media channels and websites, even the less widely recognised channels such as discovery engine StumbleUpon

Here are some other ways to increase the amount of traffic you get to your WordPress blog  

There are different ways to make your blogs more interesting and engaging

  • Write from the first person
  • Be personable, as well as professional
  • Don’t always promote your stuff
  • Provide in depth information
  • Tell a story/share an experience
  • Stay within your niche, focus on something specific but realise other things going on in the industry/area you are writing about
  • Show emotion
  • Be transparent
  • Show empathy

Reddit 

What is Reddit? 

The easiest way to explain Reddit is the results you get from Google when you search for something. It’s described as being "front page of the internet", where the aim is for users to submit links and content to be either up or down voted and commented on, into the subject related group.

Here’s a break down of how reddit works  

There are no quick hacks to getting your content widely spread and up voted but there are a few tips on maximizing your reach on reddit

Here’s a video from Alexis Ohanian , one of the founders on How to Make Reddit’s Front Page 

Resources

 


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