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Video is the most influential type of content marketing. YouTube is now ranked the number 2 search engine in the world We pay more attention to peoples faces, their voice, movement and their emotions, which we relate to and share.
Creating: shooting, editing and sharing video has become so much easier and cheaper than before. With the development of affordable camera and video quality, editing apps such as Pinnacle Studio 
and Apple’s preinstalled iMovie 
software on most Apple laptops and desktop computers video creation has never been easier
It is a must to include video in your marketing materials not just to ensure you form a connection with potential consumers, but that you leave a lasting impression. This is not just a technology development trend, the amount of YouTubes traffic that comes from mobile smart phone use has increased from 6% to 40% in the last two years.
Ensure that when you are planning your marketing you are including video in some way to catch the users attention.
