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Since it’s creation it has evolved to allow watching video content on the website, as well as creating playlists of your favourite clips, searching for subject related content as well as allowing companies to promote themselves.
Video content helps to deliver the best ROI (return on investment), meaning that the amount of time/effort/money you invest in creating the video as part of your marketing strategy, delivers the best results in terms of attracting customers.
So it’s no surprise that the use of video based content tools such as YouTube is rising.
The nature of video allows you to use many different tactics and approaches in order to persuade your potential customers that your business has the answer to their problem.
Using YouTube to market your business is very simple, and links can be easily be embedded in emails as well as shared over other social media channels and on the internet to reach the maximum audience in order to have the desire impact. It is the fastest way to grab a person’s attention. Additionally, you can advertise on YouTube, as well as earn money if you produce attention grabbing content regularly enough.