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Due to the increase of mobile phone and smartphone usage (91% of all people on earth now have a mobile phone) companies are now finding themselves in situations where text messaging as a mode of communication with their customers is a must  

Some of the ways in which you can engage and attract customers is:

  • Rewards for contests that are set up to increase your brand visibility
  • Discounts and special offers
  • Run customer satisfaction surveys
  • Product/service information updates
  • Send out important alerts/confirmation 
  • Send out useful tips and notifications

However, if there is no particular strategy or system in place to manage the communication and act on customer feedback (especially if it an urgent issue has been mentioned by a customer) it can damage your reputation. 

To ensure you are not only meeting the minimum requirements of using text messaging for your business marketing efforts, but maximising your effort to ensure this a worthy time and money investment, below are some guidelines:

  • Keep text messages short
  • Only send relevant and solicited text messages
  • Being personal gets the highest ROI (but still professional)
  • Limit frequency and ensure that you only text high quality content
  • Offer short answer options
  • Ensure they opt in and have a clear opt out option

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