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Due to the increase of mobile phone and smartphone usage (91% of all people on earth now have a mobile phone) companies are now finding themselves in situations where text messaging as a mode of communication with their customers is a must
However, if there is no particular strategy or system in place to manage the communication and act on customer feedback (especially if it an urgent issue has been mentioned by a customer) it can damage your reputation.
To ensure you are not only meeting the minimum requirements of using text messaging for your business marketing efforts, but maximising your effort to ensure this a worthy time and money investment, below are some guidelines: