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Everybody likes to be portrayed in a positive light. Highlighting someone’s qualities and characteristics makes this person credible and maybe even expert in somebody else’s view.
Imagine what receiving a few good recommendations can do for your business?
Adding that extra level of credibility to your business or as an example LinkedIn profile can help you stand out when people are considering approaching you, it builds a particular kind of trust that is interpreted as being more genuine. It goes without saying the more recommendations that you have and the more genuine they seem the more attention your business or LinkedIn profile will attract.